If you run a brick-and-mortar studio or club, or any kind of fitness business that has a membership component, you can use Main Products to sell and manage your memberships and access to the app and use Add-ons to offer your members additional services that enhance or complement their base membership.
Here’s how to do it:
Step 1: Turn on Membership Control
Before you start building any of your products, you’ll need to decide if you want to use Membership Control. In this case, because you want to make sure that all your clients purchase a membership, you’ll want to flip it to “On”.
Remember that when Membership Control is on, clients must have an active Main Product before they can purchase any Add-ons.
Step 2: Build a Main Product for your club or studio membership
Since club memberships are your business's bread and butter, you’ll want to sell that as a Main Product.
Follow these details as a guide for setting up your club membership Main Product:
Product name: Studio Membership
Description: This membership is your ticket to train with us. It includes access to our Yaletown studio location and the TZFit mobile app where you can track your workouts and progress and connect with our team.
As a TZFit member, you'll also receive a free series of on-demand beginner workouts, (including 1 basic full-body workout, 1 warm-up, 1 cool-down, and 1 stretching session).
Type: Main Product
Payment type: Recurring
Pricing: $69
*The price you charge is completely up to you and will depend on what your membership includes.
Frequency: every 1 month
Product duration: Renews until cancelled
Product starts on: Day of purchase
Sell on Trainerize.me: ON
Allow self-cancellation OFF
*To ensure that your clients can only access their add-ons while their membership (main product) is active, you’ll need to keep self-cancellation turned off. In general, whenever you’re selling recurring Main Products we recommend that you keep self-cancellation turned off so that, if a member is thinking of cancelling their services you can connect with them first and ensure that you can best support them at that time.
Step 3: Build Add-ons to complement your club or studio membership
Now that you’ve got your Main Product created, it’s time to build some Add-ons to complement it!
A great place to start is with your standard coaching services, such as:
- 1-on-1 personal training
- Nutrition coaching and/or meal plans
- Habit and/or lifestyle coaching
The process is almost exactly the same as building a Main Product, but make sure to choose "Add-On" as the product type. Once saved, you won't be able to change your selection.
You can follow these details as a guide for setting up an Add-on:
Product name: Custom Personal Training Program
Description: Don't become a treadmill zombie! Work with one of our qualified personal trainers to reach your health and fitness goals. After an initial consultation and goal setting session, your trainer will create a custom-tailored training program just for you.
Type: Add-on
Payment type: Recurring
Pricing: $79
*The price you charge is completely up to you and will depend on what your membership includes.
Frequency: every 1 month
Product duration: Renews until cancelled
Product starts on: Day of purchase
Sell on Trainerize.me: ON
Allow self-cancellation OFF
*This is up to you. In most situations, we recommend keeping this turned off. This will ensure that clients come to you directly when they want to cancel a service.
After you’ve covered your more standard services, you can get creative and create an even wider range of Add-ons for your members to choose from.
Step 4: Market and promote your products
With your Main Product set up and your Add-ons built, it's time to start marketing and selling your products to members!
Because you've already listed the products on your Trainerize.me profile, you're already well on your way.
Here are a few other things you can do to get the word out about your services:
- Share the Product and Checkout Links on your website
- Try some expert tips from industry guru Jonathan Goodman
- Upsell your existing clients
Related Article
- How to Market and Sell Product Bundles
- How to allow your clients to cancel their recurring Trainerize Pay products with self-cancellation
- Core Products vs. Add-ons
- Making Changes to Existing Products
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