With Trainerize Pay, you can build 2 types of products:
- Main Products
- Add-on Products
By combining Main Products and Add-ons, you can:
- enhance your clients' basic membership or subscription by up-selling multiple add-ons
- create custom-tailored training experiences for each of your clients by mixing and matching different services
|
|
Main Products |
Add-Ons |
|
Can control app access? |
Yes |
No |
|
Can be purchased on its own? |
Always |
Only when Membership Control is turned off |
|
Maximum # of products that can be active at the same time |
1 per client |
Unlimited per client |
|
Can be queued? |
Yes (max 1 per client) |
No |
|
Can overlap with other Products? |
No |
Yes |
|
Can be set up as a one-time payment? |
Yes |
Yes |
|
Can be set up as a recurring payment? |
Yes |
Yes |
Main Products
As their name indicates, Main Products are used to sell your business' key services.
If you run a brick and mortar club or studio, this might be a gym membership. If you run a personal training business, this might be your clients' fitness programs. What you choose will depend on what kind of business you run.
Main Products cannot be combined or overlapped.
Each client can have up to 1 active Main Product in their account at any given time, and up to 1 additional Main Product can be added to a client’s product queue.
They can be set up as either one-time or recurring purchases and can be used with automation.
Using Main Products to control app access
What makes Main Products so powerful is that they can be used to control app access.
By turning on Membership Control, whenever a client’s Main Product expires, they will be unable to purchase any additional add-ons. If they do not purchase another main product before all their active products expire, they will be automatically deactivated and their app access revoked.
This is an excellent way to manage a high volume of clients with little to no manual work.
Learn more about Membership Control.
Common examples of Main Products include:
- A basic gym membership or personal training program that includes app access
- A sequence of training programs ("Phase 1: Learn the moves", "Phase 2: Let's add some weights")
- A starter package, transitioning to an ongoing subscription ( "12 week Shred and Lean program" transitioning to "Coaching maintenance")
- A free trial that automatically transitions into a paid program
Add-on Products
In contrast to Main Products, Add-ons are most often used to sell additional or combinable services.
They can be layered on top of or added to a Main Product, or (if you turn Membership Control off) they can be sold entirely on their own without any Main Product needed.
Add-ons offer you the chance to up-sell more products while also allowing your clients to mix and match different products to create their ideal training experience.
They can be set up as either one-time or recurring purchases but can be used with automation.
Common examples of add-ons include:
- 1-on-1, large group, or small group personal training programs and/or sessions
- Nutrition coaching or meal plans
- Habit or lifestyle coaching
- Low-touch/high volume training programs/digital fitness content
- Online or at-the-gym challenges
- Fitness, nutrition, or healthy lifestyle consultations
- Video calls or coaching sessions
- 2-way messaging
- On-demand workouts
- Live video classes and group workouts
- Program enhancements/additional training modules stacked on top of a training program (e.g., flexibility modules, core strength modules, injury recovery modules, etc.)
Related Article
- Membership Control: how to auto-deactivate clients with expired products or failed payments
- How to send a product offer (upselling a product)
- How to Market and Sell Product Bundles
- How to Market and Sell a Core Product + Add-ons (A.K.A. The Membership Approach)
- How to allow your clients to cancel their recurring Trainerize Pay products with self-cancellation
