Studio/Enterprise Custom Branded App: I got an email from Apple. Do I need to respond?

As the Account Holder for your Apple Developer Account, you will receive important email notifications from Apple. 

The only email that requires your immediate attention is: accepting terms and paying your yearly developer fee.

It is your responsibility will be to keep your account current by paying your annual developer fee and responding to any urgent requests from Apple, such as updates to their terms of service. All other communication (e.g., app notices and rejection emails) will be handled by us directly.

If terms and account fees are not accepted and/or paid your app will not be up to date and is at risk of being removed from the App Store from Apple. 

We recommend logging in to your Developer account on a regular basis to check for any notices. If any urgent issues are pending, you'll see a banner displayed across the top of the screen after logging in.  

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