Custom Branded App: Required Assets

This article is going to provide a breakdown of what assets are required in building the Custom Branded App. These assets are going to be used for the publication of your app. You will be submitting this directly to our Custom Branded App (CBA) Team. Once we have been added to your Apple Developer account, a member of our team will provide the submission form to bring the process of collecting your assets. 

What do we need?

The following is required from you as part of the Custom Branded App process:

  • App Name
    The app name should be unique and available in the app stores. Apple does not allow apps with duplicate names to be published. You should also be able to provide documentation proving the relationship between your business/legal entity and your app name, if the two are different.
  • App Description
    The default language for the app is English (US). Using another language exclusively might cause the app to get rejected--so at least an English translation should also be included. The description must contain information about Apple Watch/HealthKit connectivity.
  • Variations of your logo (at least 600 x 600px)
    Your logo will be used throughout the app. Provide us with different versions: coloured, black and/or white, transparent background. If your logo is complicated (i.e. lots of text), provide a simplified version as this will look best for the icon.
  • App Icon (1024 x 1024px)
    Displayed on the home screen of your mobile device.
  • Splash image (2048 x 2048px)
    Used for your welcome and login screens. You can provide a ZIP file of a few different versions and our designers will choose what they think will look best. Most clients request a plain background and provide an image of their gym and/or equipment, or trainers.
  • Colour Palette or Brand Guideline
    If you do not have a colour palette, you can create one via this free resource. Our team will also refer to your website to make sure that your app is congruent with the branding of your business.

For best results, please ensure that you submit high-quality images. We  prefer submissions in vector format (.AI, .EPS, .PDF) or otherwise high-resolution, layered Photoshop files (.PSD). If neither of these are available, high-quality .PNG images are also acceptable.

Once we have your logo and images, we will put together the designs and will give you a preview of how the designs on multiple different devices (i.e. iPhone, iPad, etc.). We will work with you to review and get your approval before anything gets published. 

Please note, there are certain restrictions for the images to be used on your App. The image must comply with Google's Developer Policy. Additionally, the image provided cannot be of trainers and/or models who are topless/shirtless, in sports bras, or underwear, nor can they be showing any cleavage.

Additional Requirements for Enterprise Custom Branded Apps

Upon purchasing an Enterprise Custom Branded App, you also have the option of customizing your own  Milestone and Achievement badges, group icons, and animations so the app is more aligned with your branding. Our team will work with you and provide templates and guidelines for these additional customizations.

Additional Documents

From time to time, Apple will require proof of ownership and proof of trademark. To help move things faster, please provide us with legal documentation that showcases you own your company and that your company name is trademarked.

Should we require any additional documents, a member of our team will reach out to you.

Submission Form

Once you have created your Developer Account for iOS (Apple) devices, we will provide you with our Submission Form so we can begin the process of developing your Custom Branded App. 

The Submission Form will require you to confirm you have created your Apple Developer account, have added us as an admin on Apple, and have your assets ready to attach.



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