How to charge for your 1-1 video call sessions

  

Between busy schedules, a growing wellness industry, and a global pandemic that has made in-person training a tad difficult, video is an essential part of any online fitness business. 

And now, with Trainerize’s new video features, it’s an essential part of any fitness business powered by Trainerize! From initial consultations to 1-1 coaching sessions to quick check-ins that just don’t warrant an in-person meeting, 1-1 video calling is here to help. 

But how do you price these types of sessions—and how do you charge for them? That’s what we’re about to dig into! Welcome to Video Call Pricing 101—class is now in session!

 

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Integrating 1-1 video call sessions into your existing packages 

Right off the bat, you’re going to want to integrate the new 1-1 video call sessions feature into your existing packages and programs. It might be an enhancement to existing packages, or it may increase efficiency and effectiveness of your training relationships! We’ve got a bunch of suggestions of how and why to do it, so let’s dig in!

6 ways to utilize the new 1-1 video call sessions feature

  1. Virtual check-ins

Book those check-ins into your client’s schedule—virtually! Do it at the beginning of a program by holding personalized consultations. But your interactions don’t have to stop there! Level up the check-in program by booking in weekly, bi-weekly or monthly 1-1 video call sessions.

  1. Introductory workout seminars

Use the 1-1 video call sessions feature to onboard your total beginners! Using this too,l you can set up intro calls where you teach your clients about new equipment, basics of good form, and walk them through each movement the same way you would in person. 

  1. Live form corrections

Video call sessions also give you the opportunity to watch your client perform a routine digitally, and correct their form in real-time. You can also demonstrate the proper movements on camera and ensure they “get” each one before going off to complete their workouts.

  1. Nutrition consults and meal prep sessions

Do you have a passion for cooking or preparing healthy meals? Leverage 1-1 video call sessions for live food demos! During the call, you can walk your client through their new nutrition plan and show them how to prepare a few easy meals that they can use as staples for their training. This can make a huge difference in the way they approach cooking and ultimately impact their progress in a big way.

  1. Semi-personal PT sessions to pairs

If you’re interested in using video call sessions to offer online 1-1 training sessions, offering private sessions to couples is a great option too! Sometimes working out with a friend or loved one makes the whole process more motivating, and possibly more affordable for clients! Plus, doing a live call allows you to target that workout specifically to the client. This makes a premium add-on that you can offer to entice new clients or win back past clients (especially around holidays like Valentine’s Day?).

  1. Mentorship and habit coaching calls

This is an easy way to sell half-hour or 1-hour sessions with clients. These appointments are a way to connect with clients on a deeper level. Add value to your services by listening to client stories and guiding them to overcome personal hurdles related to their weight loss and wellness. Help them figure out how to take a 360-degree approach to fitness by building small habits into each day.

 

Using 1-1 video calls to enhance your existing training 

 

With all these great ideas, we’re sure you’re already buzzing with ideas on how to improve your coaching methods! Our video call session feature offers a great opportunity to increase efficiencies in your business, which we’ll get to in a minute… but it also gives you a big opportunity to level up your service offering. Here’s how video call sessions can raise your game—and create bigger results for your clients. 

 

  1. Offer deeper, more personal support (Your clients are more likely to voice concerns, reveal their insecurities, or ask for guidance when you’re talking, than when you’re texting.)
  2. Communicate better (See how your clients are doing with their training program, rather than just hearing about it!)
  3. Provide verbal encouragement (We can all use a “Nice one!” or a “One more!” for encouragement, right?)
  4. Utilize an interactive approach to training (Get even closer to an in-gym experience with full workouts on video calls)
  5. Build engagement through enthusiasm (You see it with clients all the time! They just need a little praise and encouragement.)

Using 1-1 video calls to make your existing training more efficient

With online personal training, we talk a lot about how going digital allows trainers to go beyond transactional services. Rather than trading time for money, shifting online empowers trainers to scale their services. Tools, systems, and efficiencies mean trainers can get off the hamster wheel of 16-hour days, help more clients in less time, and build stronger relationships. 

Of course, with live video call sessions, since you’ll need to be personally present in all calls, that puts you back on the time-for-money side of things—unless you use them strategically, that is!

When deciding how to make video calls into your programs and packages, consider the following:

  • Do you have clients who currently or typically have in-person sessions? (Maybe they’re hybrid clients who only see you in-person for a few specific reasons)
  • Do you already hold goal-setting sessions with your clients? 
  • Are there already phone calls or check-in calls built into your packages?
  • Do you have packages or training relationships where a 1-1 video call could actually increase efficiency? (Think: consultations, goal-setting sessions, or progress checks you’d been doing through messaging or email)

If you said yes to any of the above items, then you can use video calls to get more done in less time.

Consider how 1-1 communication already factors into these packages and plans, and establish the smartest, most effective way to integrate video call sessions. In some cases, video call sessions can replace phone calls, Zoom calls, long message threads, and in-person training sessions.

By using this approach, you’ll be able to:

  • Remove commutes to the gym
  • Reduce messaging frequency or long email chains
  • Add a human aspect to calls
  • Increase your bond with clients, therefore increasing client retention

In some cases, 1-1 video call sessions can be added to packages as an additional touch-point. More about that coming up!

video_as_an_addon_final.pngOffer 1-1 video call sessions as an add-on 

For your service offering, it may not make sense to replace existing touch-points with 1-1 video calls… perhaps due to the nature of your training relationships, or perhaps due to your pricing model. If you don’t want to default to including 1-1 video call sessions, no problem! Try the add-on route instead! 

In this case, you can frame personalized attention via 1-1 video call sessions as an upsell for clients. They’ll purchase your regular training programs, and then can purchase additional face time with you! Here are some moments where clients may want to chat 1-1, face-to-face:

  • They’re starting a new training program
  • They’re shifting their fitness goals
  • They’re unsure about the quality of their form
  • They’re adding on additional services, like nutrition coaching or habits coaching
  • They’re feeling unmotivated and want some help getting back on track
  • They want to monitor progress more closely

When they need to, your clients can book in 1-1 video call sessions. You could sell individual calls, bundle a few calls together for a reduced price, or offer a discount for regular calls to be added to their package. Communicate this add-on as optional, and explain that it can offer additional support to their fitness journey as they need it. 

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Establish your hourly price

For both of the above scenarios, it’s essential that you are pricing your 1-1 video call sessions appropriately. Since these calls will take up a lot of your valuable time (there are no efficiency shortcuts with live chats!), you need to ensure the pricing is high enough to cover your time. There’s nothing worse than rolling out a new service offering, pricing it too low, and then having huge pickup on it. It’s harder to raise the price later than to establish smart pricing right off the top, so be thoughtful and get it right.

Trainerize trainer Michelle Roots puts it well here:

“Here is the problem: you don’t want to make your pricing so high that clients won’t sign up for your services, or clients only sign up for an initial offer and do not continue as long-term paying clients. If you make your prices too low, it devalues your education, experience, and the overall value of the services you offer. Where is the fine line and how do you find it?”

For Trainerize trainer Ariana Fotinakis, the line is between 1-1 and online services. Ariana says she charges a premium for 1-1 time, and prices online coaching lower. “In each case, my clients still get great results!” 

Taking tips from these pros, it’s clear that you need to charge for your time to represent your expertise and the impact you’ll have on your clients! Establish an hourly, in-person rate that you’re comfortable with—and perhaps one that you’re comfortable discounting on occasion. You should also gut-check it against your existing rates. For example, if your typical packages are $100/month and a single 1-1 video call session is $100, it might be unlikely your existing clients will be interested. Think through what makes sense for your clients, and remember: your time is valuable!

When it comes to 1-1 video call sessions, they offer two major improvements to your online fitness business. First, they streamline client check-ins and offer an engaging method for relationship development. Second, they provide an additional service offering that will not only further support your clients and their efforts, but also open up an additional revenue stream for your business. Integrate 1-1 video call sessions into existing packages, offer them as an add-on and upsell for your clients, and price accordingly—you’ll monetize this new tool in no time. Class dismissed!


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