Custom Branded App: Apple Developer Account

This article provides a break-down of everything related to helping you get your Apple Developer Account. This is a requirement to obtain your Custom Branded App under our Studio and Enterprise segments. 

All businesses that want to publish an iOS (Apple) app are required to enroll in the Apple Developer Program. To enroll in the Apple Developer Program, you will need to pay a $99 (USD) annual publisher fee charged by Apple.


Requirements to enroll in the Apple Developer Program

You will need the following to be able to enroll in the Apple Developer Program:

  • An Apple device, such as an iPhone, iPad, or Mac computer to complete Apple’s two-factor authentication process. Apple requires two-factor authentication for all Apple IDs and requires Developer Account Holders to sign in to their Apple Developer account using two-factor authentication. Two-factor authentication is built directly into iOS, macOS, tvOS, watchOS, and Apple websites which all require an Apple device such as an iPhone, iPad, or iPod touch with iOS 9 and later, or a Mac with OS X El Capitan or later. See, Apple’s Support: Two-Factor Authentication to learn how to set up two-factor authentication on your Apple device.
  • An Apple ID. If you already have an Apple ID associated with your business email address you do not need to complete this step. Be aware that creating an Apple ID is not the same as creating an Apple Developer account. Follow this link to learn how to create your Apple ID. This Apple ID must be different from your personal Apple ID; Apple will use the email address associated with the Apple ID to bill the annual $99 (USD) publisher fee and email your app updates.
  • A business domain email address. You must provide a private email domain name (e.g., You cannot use Gmail, Hotmail, Yahoo, or any other email addresses from common email service providers. If you do not have a business domain email address, you can create one via Google Workspace.
  • D-U-N-S® Number. A D-U-N-S Number is a unique numeric identifier assigned to a business by Dun & Bradstreet (D&B). It is used by Apple to validate your business’s identity and legal status. You cannot enroll in the Apple Developer Program without a D-U-N-S Number. Your organization’s legal entity name must match its entry in the D-U-N-S lookup. Before enrolling in the developer program, you can use the D-U-N-S look up tool to see if you already have a D-U-N-S lookup by logging in with your business’s Apple ID. If you don’t have a D-U-N-S Number, request a D-U-N-S Number. Make sure you have your business registration documents ready for D&B’s verification process. See here if you're country is outside of the US.
  • A business website URL. Your organization’s publicly available website with a domain name associated with your organization

IMPORTANT NOTE: Your business must be recognized as a legal entity (such as a corporation, limited partnership, or limited liability company) to enter into the legal terms and obligations of Apple Developer Program agreements. DBAs, fictitious businesses, trade names, and branches are not accepted.

How to enroll in the Apple Developer Program

You must have the five requirements listed above to enroll in the Apple Developer Program. Be sure to also have a credit card ready as there is a $99 (USD) fee to enroll in the Apple Developer Program (billed annually to Apple directly).

Note: To successfully enroll in the Apple Developer Program, the information linked to your DUNS # must be the same information you submit to Apple Developer.

Follow the steps below to enroll in the Apple Developer Program:

  1. Go to the Apple Developer Program enrollment page and click Start Your EnrollmentScreen_Shot_2020-06-18_at_9.15.34_AM.png
  2. Log in with your Apple ID and password.
  3. When prompted to verify your identity, enter the verification code sent to your Apple ID email address and click Continue.
  4. From the Entity Type list, select Company/Organization and click Continueentitytype.png
  5. Under Authority to Sign Legal Agreements, select the appropriate option:
  • I am the owner/founder and have the authority to bind my organization to legal agreements –  Upon selection, Your Work Email field will be displayed. Enter your business email address; you must use a private domain name (e.g., You cannot use Gmail, Hotmail, Yahoo, or any other email addresses from common email service providers.
  • My organization has given me the authority to bind it to legal agreements  –  Apple will contact a senior employee at your organization to confirm enrollment. Under Verification Contact enter the employee’s contact information.
  • Under Organization Information, enter the information for your organization:
  • In the Legal Entity Name field, enter the name of your business as it appears in the D-U-N-S lookup. Your enrollment will not be successful if the legal entity name does not match the one in the D&B profile.
  • In the D-U-N-S Number field, enter the nine-digit D-U-N-S number assigned to your business.
  • In the Website field, enter the website URL of your organization’s publicly available website with a domain name associated with your organization.
  • In the Headquarters Phone field, enter a phone number where Apple can reach you to confirm enrollment. Apple will call the number provided in this field to verify your enrollment.
  • You can leave the Tax ID/National ID field blank.
  • Type the correct characters in the CAPTCHA and click Continue.
    If you receive an error message under the Legal Entity Name field, click update your D&B profile and submit your business’s information. You may continue this procedure once your profile has been updated orginfo.png

7. On the Summary for Review page, review and confirm the information. Select This is the correct headquarters address for my organization checkbox and click Submit.

8. You receive an Apple email with the subject line “Your program enrollment has been received”.


Next Steps:

After submitting your application, Apple will contact you to verify your enrollment. A confirmation email will be sent to your Apple ID email address with a link enclosed to confirm and pay for your developer membership. The $99 (USD) membership is billed annually. Please enable auto-billing.

Once Apple has verified your enrollment and you have paid your $99 (USD) membership, add us as an admin on your Apple Developer account and generate your Apple API Key to include in your submission form.

Apple Developer Account & DUNS # Support:

The CBA team is limited in the support we can provide throughout this process as the steps are completed outside of Trainerize, through Apple and D&B. For this reason, please refer to the resources below for additional support: 

  • Apple Developer Support: Apple ID, Apple Developer enrollment, account information and related questions
  • Dun & Bradstreet Support: DUNS # lookup, registration, application status, and related questions. Please note, you must select your country/region on D&B’s website before you request/lookup your DUNS #.

International D&B for DUNS #



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