You can integrate a Facebook pixel to your Trainerize.me profile, product pages and checkout flow to help you understand customer behavior and traffic. A Facebook pixel collects data about how customers are using your online store pages, so that you can more effectively plan your ad campaigns to find new customers.
There are a few steps to begin tracking your ad conversions on Facebook
Set up a Facebook ads account
Before you can create a Facebook pixel, you need a Facebook ad account. To create an account, go to Facebook ad account.
Creating a Facebook pixel
You can create a Facebook pixel in Facebook Ads Manager. For the steps on creating a Facebook pixel, go to the Facebook Help Center.
Add a Facebook pixel ID to your Trainerize Pay preferences
You can add a Facebook pixel ID to your Trainerize Pay settings in Trainerize to integrate the pixel with your Trainerize.me profile, product links and checkout links.
Facebook pixel standard events
After you've added a Facebook pixel in Trainerize Pay, the pixel tracks certain events on your Trainerize.me profile (if turned on), checkout/product pages. You can use event data to learn more about how customers interact with profile and checkout/product pages. Learn more about using Facebook pixel standard events to create campaigns and track conversions at the Facebook Help Center.
After you integrate a Facebook pixel with your online store, the pixel automatically tracks 12 standard events for your Trainerize.me profile, checkout/product pages.
Trainerize.me profile page events
| Event name | Event description |
|---|---|
|
businessProfile.view |
When a visitor views your business level Trainerize.me profile page |
|
businessProfile.message |
When a visitor hits the message button on the business level profile |
|
businessProfile.[productName].buy |
When a visitor click the buy button on a product |
|
personalProfile.view |
When a visitor views a trainer level Trainerize.me profile page |
|
personalProfile.message |
When a visitor hits the message button on a trainer's profile page |
|
personalProfile.whyTrainWithMe |
When a visitor views the why train with me video |
|
personalProfile.[productName].buy |
When a visitor click the buy button on a product |
|
personalProfile.article.read |
When a visitor clicks to view your article |
Product/Checkout Page events
| Event name | Event description |
|---|---|
|
productPage.view |
When a visitor views a product page via your product link |
|
productPage.buyNow |
When a visitor hits the buy now button on your product page |
|
checkoutPage.view |
When a visitor views the checkout page via your checkout link |
|
checkoutPage.payNow |
When a visitor hits the pay now button on your checkout page |
Related Articles
- Social Media: Promoting Your Products on Instagram
- Social Media: Creating a Facebook Catalog to sell your products
- Social Media: How to market your Trainerize products with Facebook ads
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