Social Media: Tracking traffic and ad conversions with a Facebook pixel

You can integrate a Facebook pixel to your Trainerize.me profile, product pages and checkout flow  to help you understand customer behavior and traffic. A Facebook pixel collects data about how customers are using your online store pages, so that you can more effectively plan your ad campaigns to find new customers.

There are a few steps to begin tracking your ad conversions on Facebook

  1. Set up a Facebook ads account 
  2. Creating a Facebook pixel

 

 

Set up a Facebook ads account

Before you can create a Facebook pixel, you need a Facebook ad account. To create an account, go to Facebook ad account.

 

Creating a Facebook pixel

You can create a Facebook pixel in Facebook Ads Manager. For the steps on creating a Facebook pixel, go to the Facebook Help Center.

 

Add a Facebook pixel ID to your Trainerize Pay preferences

You can add a Facebook pixel ID to your Trainerize Pay settings in Trainerize to integrate the pixel with your Trainerize.me profile, product links and checkout links.

 

Facebook pixel standard events

After you've added a Facebook pixel in Trainerize Pay, the pixel tracks certain events on your Trainerize.me profile (if turned on), checkout/product pages. You can use event data to learn more about how customers interact with profile and checkout/product pages. Learn more about using Facebook pixel standard events to create campaigns and track conversions at the Facebook Help Center.

After you integrate a Facebook pixel with your online store, the pixel automatically tracks 12 standard events for your Trainerize.me profile, checkout/product pages.

 

Trainerize.me profile page events

Event name Event description
businessProfile.view When a visitor views your business level Trainerize.me profile page
businessProfile.message When a visitor hits the message button on the business level profile
businessProfile.[productName].buy When a visitor click the buy button on a product
personalProfile.view When a visitor views a trainer level Trainerize.me profile page
personalProfile.message When a visitor hits the message button on a trainer's profile page
personalProfile.whyTrainWithMe When a visitor views the why train with me video
personalProfile.[productName].buy When a visitor click the buy button on a product
personalProfile.article.read When a visitor clicks to view your article

 

Product/Checkout Page events

Event name Event description
productPage.view When a visitor views a product page via your product link
productPage.buyNow When a visitor hits the buy now button on your product page
checkoutPage.view When a visitor views the checkout page via your checkout link
checkoutPage.payNow When a visitor hits the pay now button on your checkout page

 

 

 


Related Articles

  • Social Media: Promoting Your Products on Instagram
  • Social Media: Creating a Facebook Catalog to sell your products
  • Social Media: How to market your Trainerize products with Facebook ads

 

 

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